Product & company record

UPDATED FEB 2026

L'Oréal Hair Relaxer Lawsuit

Part of the Hair Relaxer Cancer investigation

The short answer

L'Oréal is the primary defendant in the hair relaxer MDL through its subsidiary SoftSheen-Carson, maker of Dark & Lovely and Optimum Care. L'Oréal is the world's largest beauty company with €38+ billion in annual revenue.

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L'Oréal and SoftSheen-Carson

L'Oréal USA Inc. and its subsidiary SoftSheen-Carson LLC are the primary defendants in MDL 3060. SoftSheen-Carson manufactures Dark & Lovely — one of the best-known hair relaxer brands — as well as Optimum Care and Optimum Salon Haircare. L'Oréal is the world's largest beauty company with approximately €38.26 billion in global revenue (2022).

The Marketing to Black Women

Dark & Lovely has been marketed to Black women for decades through television advertising, print media, and celebrity endorsements. The brand name itself — "Dark & Lovely" — explicitly targets women of color. SoftSheen-Carson's advertising appeared extensively in Black-targeted media including Essence, Ebony, and BET.

The Failure-to-Warn Case Against L'Oréal

Testing found that EDCs in Dark & Lovely and other SoftSheen-Carson products were not disclosed on labels. L'Oréal allegedly knew or should have known that its products contained endocrine-disrupting chemicals that could increase cancer risk — yet continued marketing them without warnings. The 84% unlabeled EDC rate is central to this argument.

L'Oréal's Resources and Litigation Exposure

As the world's largest beauty company, L'Oréal has the financial resources to defend the litigation aggressively — but also the ability to fund meaningful settlements. The company's extensive marketing reach amplifies its liability: the more effectively it marketed these products to Black women, the greater its responsibility for the resulting harm.

On the record

Brand Names & Products

L'OréalSoftSheen-CarsonDark & LovelyOptimum Care

Research & evidence

Scientific Evidence

Hair Relaxer Use and Risk of Uterine Cancer in the Black Women's Health Study

Bertrand KA, Coogan PF, Palmer JR (2023). Environmental Research

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Use of Straighteners and Other Hair Products and Incident Uterine Cancer

Chang CJ, O'Brien KM, Keil AP, Gaston SA, Jackson CL, Sandler DP, White AJ (2022). Journal of the National Cancer Institute

View on PubMed

Use of Hair Products in Relation to Ovarian Cancer Risk

White AJ, Sandler DP, et al. (2021). Carcinogenesis

View on PubMed

FAQ

Frequently Asked Questions

36 QUESTIONS

Chemical hair relaxers contain endocrine-disrupting chemicals (EDCs) — phthalates, parabens, formaldehyde, BPA, and cyclosiloxanes — that mimic estrogen when absorbed through the scalp. Chronic estrogen overstimulation promotes abnormal growth in hormone-sensitive tissues. The NIH Sister Study found that frequent relaxer users face a 155% increased risk of uterine cancer and a 119% increased risk of ovarian cancer.

Dive deeper

Related Guides

7 GUIDES

The full investigation

Part of the Hair Relaxer Cancer Investigation